Want the Perfect Date❤️ Look? Just Dress Like Lee Jun-hyuk and Cha Joo-young!

Actors Lee Jun-hyuk and Cha Joo-young are stepping into the spotlight as the newest ambassadors for Beanpole, the beloved Korean classic-casual brand.

On April 28, Beanpole announced that the two stars will lead its 2025 Spring/Summer campaign, unveiling a new series of lookbook images and promotional videos. As official ambassadors, Lee and Cha will showcase the brand’s charm both online and offline, bringing fresh energy to the label’s evolving identity.

Why them? According to Beanpole, both actors — widely adored by fans of all ages — are a perfect match for the brand’s “Seoul Classic” concept, representing a blend of timeless sophistication and modern appeal.

In the newly released visuals, the duo models key pieces including Beanpole’s latest hero item: the SolSol Knit. The collection highlights effortlessly polished looks and brings the idea of casual elegance to life.

With this season, Beanpole is setting out to reinforce its identity by turning the 'SolSol Knit' into a new icon of the brand — the first of many signature items to come.

Won Eun-kyung, executive director of Beanpole at Samsung C&T’s fashion division, shared her excitement:

“Lee Jun-hyuk and Cha Joo-young are expected to play key roles in shaping the new vision of Beanpole. We look forward to growing and connecting with our audience as we present a more refined take on classic casual wear.”

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