Ready to Sip Like G-Dragon? PEACEMINUSONE Highball Is Dropping Soon + How You Can Get It!

2025-04-28 09:56

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G-DRAGON's Signature Highball: A Taste of PEACEMINUSONE!

G-DRAGON’s own highball is about to hit convenience stores soon!

G-Dragon / Hana Bank Official Intagram Story
G-Dragon / Hana Bank Official Intagram Story

Next month, G-DRAGON will team up with CU, a major Korean convenience store chain, to launch a premium highball inspired by his brand, PEACEMINUSONE.

According to industry sources on April 28, BGF Retail, which operates CU, plans to release the 'PEACEMINUSONE Highball' in collaboration with G-DRAGON.

This new drink reflects G-DRAGON’s taste, using a base of French Burgundy Sauvignon Blanc white wine, layered with refreshing fruit aromas and a crisp, clean finish. Tapping into the rising trend for low-alcohol beverages, the highball is crafted with a light 4.5% ABV, making it easy and enjoyable for casual drinking.

PEACEMINUSONE Highball.  / BFG Retail
PEACEMINUSONE Highball. / BFG Retail

A slice of lemon inspired by the signature PEACEMINUSONE daisy logo adds a playful brand touch, while G-DRAGON himself was directly involved in designing the product’s unique packaging, featuring a creative reinterpretation of the PEACEMINUSONE lettering.

The highball first made its debut at the 'Galaxy Robot Night' event held at Seoul Dragon City last March, where robots dressed in G-DRAGON merchandise served the drinks—an eye-catching performance that grabbed plenty of attention.

G-Dragon at KAIST on 2025.04.09. / News1
G-Dragon at KAIST on 2025.04.09. / News1

Starting from April 30, fans can pre-order a set of six through the CU app. According to the official app notice, 888 sets will be available per day, with a one-set-per-person limit. Pre-orders will run from April 30 to May 7, and customers can pick up their sets from designated CU locations beginning May 15 at 2 PM.

Single cans are also expected to be available. Each can will be priced at 4,500 KRW.

Jang Joo-hyun, MD of BGF Retail’s liquor team, commented, "We poured over four months into developing this product to perfectly capture the artist’s unique style. With growing export inquiries from multiple countries, we’re focusing on securing enough supply to meet the high demand."

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Adding an extra personal touch, the initial batch will be limited to 880,000 cans—a nod to G-DRAGON’s favorite number 8, inspired by his birth year, 1988.

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