SEVENTEEN’s S.COUPS Named BOSS Global Ambassador, Shares His Thoughts!

BOSS has officially announced SEVENTEEN’s leader S.COUPS as its newest global brand ambassador.

As part of this high-profile collaboration, S.COUPS will be seen wearing the brand’s signature looks at major events and exclusive occasions. He is also set to appear in upcoming campaigns, bringing his refined charisma and confident presence to BOSS’s brand narrative.

“I’m truly honored to join BOSS as a global ambassador,” said S.COUPS. “Through this partnership, I look forward to sharing the energy I have for fashion and connecting with fans around the world on a deeper level.”

Known for his sharp aesthetic and magnetic presence, S.COUPS aligns seamlessly with the brand’s identity, promising a synergy that’s both powerful and stylish.

The announcement comes during a major milestone year for the artist — SEVENTEEN is celebrating its 10th anniversary, with a highly anticipated comeback scheduled for May.

This partnership not only expands S.COUPS’s global influence but also opens up new opportunities to connect with fans across the world.