G-DRAGON Teams Up With Hana Financial for Epic Las Vegas Campaign in the U.S.

G-DRAGON is launching a bold global collaboration with Hana Financial Group, kicking off an international advertising campaign set in Las Vegas.

According to the announcement made on April 16, the campaign—dubbed the “Las Vegas Project”—will be officially unveiled on April 28 (local U.S. time), or April 29 (KST).

This collaboration brings together a leading financial brand and one of the world’s most iconic K-pop artists, marking a significant moment in global brand marketing. The campaign is expected to reflect Hana’s forward-thinking vision through an innovative, large-scale presentation that reimagines the group’s brand identity and direction.

Hana Financial Group anticipates a powerful synergy between its vision and G-DRAGON’s uniquely creative persona.

A Vision-Aligned Collaboration

Back in January, Hana Financial Group announced G-DRAGON as the face of its new advertising campaign. The company explained that his image—known for creativity and individuality—perfectly aligns with Hana’s vision of "Finance for All, Connected as One," as well as its commitment to innovation and building next-generation financial platforms.

A representative from Hana stated, “We’ve always aimed for excellence in both financial services and branding, with our customers at the heart of everything we do. This Las Vegas Project represents a bold new step that we believe will reshape the landscape of financial branding.”

Anticipation Builds Around the Campaign

As the campaign’s launch date nears, expectations are rising around what is shaping up to be one of the most high-profile collaborations between finance and pop culture. The Las Vegas setting, the scale, and the creative direction all point toward a game-changing moment for both the brand and its ambassador.

Meanwhile, G-DRAGON recently wrapped up his year-end music project show, “Good Day”, where he collaborated with inspiring figures from various fields to create songs that reflect and celebrate the year. The digital single and music video for “Good Day 2025” are set to be released on April 24 at 6 PM KST.

All proceeds from the single will be donated to benefit underprivileged children, youth, and vulnerable communities, bringing them a “good day” in both name and spirit.

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