Why Everyone in Korea Is Getting Ear Fillers — To Look Like Jennie and Karina?

As the Korean beauty standard continues to evolve, so does the definition of the ideal facial shape. Lately, a “short mid-face” and smaller overall facial ratio have become highly sought-after features — giving rise to innovative cosmetic techniques, both surgical and non-invasive. Among them is the fast-emerging ‘ear filler’ trend.

The goal? To make the middle third of the face appear shorter and more delicate — often seen as a sign of youth and beauty in East Asia. One way to enhance this effect is by making the ears slightly more prominent, so they frame the face and draw attention away from its length. To achieve this illusion, some are turning to hyaluronic acid fillers injected directly into the ears to add subtle volume and structure.

Jennie and Karina: Beauty Icons Driving the Trend

While neither Jennie (BLACKPINK) nor Karina (aespa) has publicly endorsed or confirmed undergoing ear fillers, their distinctively delicate mid-face proportions and “fairy-like” visuals are often cited as inspiration for the trend. Both idols are known for their petite facial structures, soft jawlines, and subtly defined features that embody the current beauty ideal in Korea.

On fan forums and aesthetic clinic blogs, their names frequently appear in reference to “yojeong gwi” (요정 귀) or “fairy ear” styling — a nickname for ears that peek out just enough to enhance a smaller, youthful-looking face. This perceived association with top-tier visuals has made the ear filler trend even more desirable among Gen Z and millennial fans hoping to capture a similar look.

How Does It Work?

The ear filler procedure involves injecting small amounts of filler, typically hyaluronic acid, into parts of the ear to enhance contour and add volume. It’s a quick, outpatient treatment with minimal downtime — part of why it's catching on so quickly.

From the front, the ears look more defined, which can optically shorten the mid-face by creating a subtle frame. This creates a more “animated” and youthful appearance in photos and videos — especially appealing in a selfie-driven culture.

But Is It Safe? Experts Urge Caution

Despite the aesthetic appeal, medical professionals are urging caution. The ear has poor blood circulation, particularly in areas like the earlobe and outer rim (helix), which makes it more vulnerable to complications when injected with filler.

If done incorrectly or too aggressively, risks include:

- Inflammation

- Infection

- Skin necrosis (tissue death)

- Pain or pressure due to limited skin elasticity

- Facial asymmetry or sagging over time

Because the outer ear is one of the furthest points from the heart in terms of circulation, excessive filler in these areas can compromise blood flow, potentially leading to serious complications.

Safe Beauty Over Speedy Results

To minimize risks, doctors recommend spacing out the procedure across several sessions instead of injecting large amounts all at once. It’s also crucial to have the procedure performed by a board-certified, experienced professional familiar with facial vascular structures.

Ultimately, while trends like ear fillers may offer quick image transformations, they also highlight the ongoing pressures of beauty standards — even in the subtlest places like the ears.

As always, the desire to look your best is valid — but it should come with an equal commitment to safety and informed choices.

Get the latest on K-pop & K-drama here!