One Song, This Korean Artist Dominated the World’s Charts for Half a Year Like a Zombie

There is a Korean artist who has been proving their long-lasting success with a song released half a year ago, continuing to maintain a strong position on the global music platform Billboard chart.

BLACKPINK’s Rosé and pop star Bruno Mars’ collaboration, ‘APT.’, is once again gaining attention on Billboard’s main singles chart!

According to the chart preview article released by Billboard on the 7th (local time), ‘APT.’ climbed three spots from last week, reaching 7th place. Since its release in October 2024, ‘APT.’ has demonstrated remarkable longevity, spending 24 consecutive weeks on the Hot 100 chart. The song initially debuted at 8th place, showed a gradual decline, but made a successful comeback earlier this year, briefly climbing to 3rd place.

In addition to the Hot 100 chart, the song has also shown strong performance on other Billboard charts. It ranked 2nd on both the Global 200 and the Global (excluding the U.S.) charts, indicating support from a global fanbase. The song’s popularity transcends genre and nationality.

‘APT.’ is a track featuring Rosé's unique, pure, and emotional vocals, paired with Bruno Mars' soulful sound. It’s characterized by its repetitive chorus and catchy melody. The song has also been a hit on radio and social media, seeing high engagement.

Especially notable is the music video released on Rosé’s YouTube channel, which, as of 9 PM on the 8th, has garnered 1.4 billion views, sparking explosive attention. The stylish direction of the music video and the chemistry between the two artists have also earned praise from fans.

In addition to Rosé, other BLACKPINK members are also actively pursuing solo careers.

Released on March 7, Jennie’s solo track ‘like JENNIE’ has performed well not only on major Korean music platforms but also on the Billboard charts. The song has gained attention with its trendy sound and intuitive choreography, especially with challenge videos circulating on social media, which have drawn participation from fans worldwide, further boosting its popularity.

The successful solo activities of Rosé, Jennie, Jisoo, and Lisa continue to demonstrate the strength of BLACKPINK as a brand. As both a group and solo artists, BLACKPINK is recognized globally and is considered a prime example of the competitiveness of K-pop artists in the global market.

Meanwhile, BLACKPINK is set to make history by becoming the first K-pop girl group to perform at the Goyang Sports Complex Main Stadium in Goyang, South Korea, on July 5-6, 2025. The concert will also be a massive expansion compared to their first performance of BORN PINK in Seoul, sparking even more excitement from domestic fans.

Additionally, BLACKPINK is planning to hold concerts in 10 cities across North America, Europe, and Japan, with a total of 18 shows, performing in stadium-sized venues worldwide. Their previous tour attracted over 1.8 million spectators, setting a new record for K-pop girl group world tours, and they are now poised to continue writing history as top global artists.

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