NCT’s Mark Makes History as the First in Korea — The Sweetest News Yet!

On April 4, Tim Hortons officially announced that NCT member Mark has been selected as the brand’s first-ever ambassador in Korea. This marks a significant milestone as the beloved Canadian coffee brand deepens its presence in the Korean market.

As part of the partnership, Mark will participate in a variety of campaigns and events aimed at sharing Tim Hortons’ story and distinctly Canadian charm with local consumers. The collaboration is set to expand the brand’s touchpoints in Korea through fresh, creative content.

A Canadian-born artist known for his musical talent and original style, Mark has long been a fan of Tim Hortons. He frequently visited the brand’s stores during his childhood in Canada and openly expressed excitement when the brand launched in Korea. The company stated that Mark’s personal connection to the brand and his genuine alignment with its warm, welcoming spirit made him the perfect choice to represent its values.

At the heart of the brand’s philosophy is “CARE”—an acronym for Connect, Appreciate, Respect, Everyone. Tim Hortons defines CARE as a value that encourages harmony, mutual respect, and appreciation among staff, customers, and the broader community. Through this, the brand aims to promote a culture of hospitality and solidarity.

As a kickoff to his ambassador role, Tim Hortons celebrated Mark’s recent solo album release by hosting a listening party on April 3. The event featured exclusive donuts and his favorite drinks and desserts, curated specially for fans.

Looking ahead, Tim Hortons plans to roll out a range of initiatives in the first half of the year, including collaborative menu items, branded merchandise, and advertising campaigns for its signature drinks. These efforts aim to highlight both the brand’s Canadian coffeehouse identity and the quality of its fresh coffee and food offerings.

Additionally, Tim Hortons and Mark will join forces for a social impact campaign reflecting the brand’s values, aiming to foster a culture of care and community support.

A brand representative shared, “We’re excited to deliver a wide range of experiences rooted in the emotional connection between Mark and the brand—experiences only this partnership can offer.”