Who Topped the March 2025 Actor Brand Rankings—Seo Kang-jun, Park Hyung-sik, or Cha Joo-young?

The March 2025 Actor Brand Reputation Rankings have been released, and Park Hyung-sik has taken the No.1 spot, ahead of Cha Joo-young and Seo Kang-jun.

According to the Korea Corporate Reputation Research Institute, the rankings were compiled based on the analysis of 180.9 million pieces of big data related to 100 actors active in dramas, films, and OTT platforms from February 27 to March 27. The rankings reflect a composite of four key indices: participation, media coverage, communication, and community engagement.

Brand reputation scores are calculated by evaluating consumer behavior across five weighted categories: participation value, media value, communication value, community value, and social value.

Park Hyung-sik, who recently captivated audiences with his charismatic performance in the drama 'Buried Hearts', ranked first with the following scores:

Participation Index: 1,206,577

Media Index: 1,052,169

Communication Index: 1,647,326

Community Index: 1,647,914

Total Brand Reputation Score: 5,553,987

In second place, Cha Joo-young, known for her impactful presence across both TV and film, recorded:

Participation Index: 1,670,302

Media Index: 1,544,292

Communication Index: 1,015,521

Community Index: 1,247,666

Total Score: 5,477,781

Third place went to Seo Kang-jun, praised for his natural and passionate acting. His brand reputation score totaled 5,235,916, with a particularly high participation index of 1,703,612.

Rounding out the top five were:

#4 Hong Hwa-yeon (5,037,179 points)

#5 Chu Young-woo (4,530,682 points)

Gu Chang-hwan, director of the Korea Corporate Reputation Research Institute, explained:

“Park Hyung-sik took the top spot thanks to his powerful portrayal in the drama 'Buried Hearts'. Cha Joo-young continues to shine on both big and small screens, and Seo Kang-jun ranked third for his passionate, effortless acting.”

Park Hyung-sik, Cha Joo-young, Seo Kang-jun, Hong Hwa-yeon, Chu Young-woo, Mun Ka-young, Kim Hye-soo, Jung Hae-in, Lee Jun-hyuk, Roh Jeong-eui, Son Suk-ku, Lee Byung-hun, Choi Woo-shik, Choi Hyun-wook, Ju Ji-hoon, Jin Ki-joo, Hyeri, Park Bo-young, Ji Soo, Kim Ok-bin, Park Bo-gum, Han Ji-eun, Lee Jun-young, Lee Min-ho, Lee Se-young, Go Youn-jung, Jeon So-ni, Im Si-wan, Lee Je-hoon, Kang Hye-won.