“A Living Work of Art”: Why BTS’s J-Hope Caught the Eye of the World-Famous Louvre Museum!

BTS’s J-Hope just made art and music history — at the Louvre.

On March 25, the world-renowned Louvre Museum in Paris surprised fans with a special video featuring J-Hope across its official social media channels. The unexpected appearance caught global attention as the BTS member introduced his new solo track, ''MONA LISA'', in front of the museum’s iconic artworks.

In the video, J-Hope greets viewers warmly before sharing a brief introduction to ''MONA LISA'', describing the mysterious woman behind the painting as “an inspiration.” The clip then seamlessly cuts to the real-life ''Mona Lisa'' by Leonardo da Vinci, one of the most celebrated and valuable masterpieces in the world, displayed inside the Louvre.

Fans around the world were quick to react, calling the collaboration “a masterpiece,” “next-level,” and “a work of art in itself.”

According to BigHit Music, the unexpected partnership began when the Louvre reached out to J-Hope. After the concept photo for ''MONA LISA'' was posted on BTS’s official accounts on March 18, the museum left a playful comment: “You mean our Mona Lisa?” It didn’t take long for the Louvre to follow J-Hope and BTS on social media, sparking buzz in both fan and art circles. Shortly after, the museum extended a formal invitation to shoot the video onsite.

The song ''MONA LISA'', released on March 21 as a digital single, is a Hip-hop R&B track that likens a captivating person to the enigmatic charm of da Vinci’s masterpiece. Rather than focusing on physical beauty, the lyrics celebrate the uniqueness that stirs hearts — a nod to the painting’s timeless allure.

Within hours of its release, ''MONA LISA'' topped the iTunes Top Songs charts in 67 countries and regions, including Brazil, France, and Japan. It also ranked No. 1 on the Worldwide iTunes Songs and European iTunes Songs charts, reaffirming J-Hope’s global reach as a solo artist.

J-Hope is currently on tour in North America. With all BTS members expected to complete their military service by June, anticipation is building for the group’s long-awaited return as a full unit.