G-Dragon’s “Ajumma Fashion”: The Head Scarf Trend Loved by IU, Jennie & NJZ

The head scarf trend is making a bold comeback in K-pop and K-drama fashion, blending retro nostalgia with modern chic styling. From G-Dragon’s avant-garde “ajumma fashion” to Jennie, NJZ (formerly NewJeans), and BLACKPINK Jennie’s trendy looks, the versatile head scarf has become a statement accessory across multiple generations.

The trend has recently gained massive attention due to its appearance in two major pop culture moments:

🔹 Netflix’s When Life Gives You Tangerines (폭싹 속았수다), which embraces 1960s Korean retro aesthetics, featuring IU and Moon So-ri donning traditional patterned scarves.

🔹 G-Dragon’s “ajumma fashion” era, where he effortlessly mixes granny-inspired headscarves with high-end streetwear, proving that fashion truly knows no boundaries.

From babushka styles to trendy hair accessories, here’s how head scarves are dominating both the K-pop and K-drama scene.

How K-Pop Idols Are Rocking the Head Scarf Trend

Several K-pop stars have been spotted styling head scarves in bold and fashionable ways, embracing their retro-meets-modern aesthetic:

✅ G-Dragon – The true trendsetter behind this movement, GD has been seen pairing colorful, floral-patterned scarves with oversized sunglasses, statement jewelry, and luxury pieces, solidifying his reputation as a global fashion icon.

✅ BLACKPINK’s Jennie & Rosé – Jennie often styles her headscarves in a babuska wrap or tied around her ponytail, while Rosé incorporates silk scarves into her Parisian-inspired looks.

✅ NJZ (formerly NewJeans) – The group has incorporated head scarves into their retro Y2K aesthetic, often seen sporting bandana-style wraps or ribbon-like silk scarves in concept photos and performances.

✅ HyunA – The queen of bold, experimental fashion, HyunA often mixes scarves with streetwear or boho-chic ensembles, proving that this accessory can be both playful and edgy.

✅ Actress Moon Ga-young – In the world of K-drama fashion, Moon Ga-young has been spotted wearing elegant, silk headscarves, perfecting the “effortlessly sophisticated” look.

✅ TWICE Momo - TWICE members Momo and Nayeon were also spotted donning this head scarf look during their concert.

Ways to Style the Head Scarf Trend

Looking to incorporate this timeless trend into your wardrobe? Here are some popular styling methods inspired by K-pop and K-drama stars:

✨ Babuska Wrap – Inspired by Eastern European grandmothers, this look, often seen on Jennie & G-Dragon, involves tying a scarf around the head and under the chin for a chic, vintage touch.

✨ Hair Accessory – Used as a bandana or tied around a ponytail, a lightweight silk scarf instantly elevates a casual outfit—perfect for a NJZ-inspired look.

✨ Drape & Tie – A classic old-money aesthetic, simply drape the scarf over your head and let it hang loose or tie it under the chin, giving off a ’60s Audrey Hepburn vibe.

✨ Parisian-Chic – Inspired by Rosé & Moon Ga-young, a thin scarf wrapped around the neck paired with minimalist fashion exudes a sophisticated, European flair.

✨ Boho Edge – Take notes from HyunA and wear your scarf loosely tied around your forehead or as a bandana for a free-spirited, retro Coachella-inspired festival look.

Why is the Head Scarf Trend Making a Comeback?

✅ Vintage & Nostalgic Appeal – From IU’s character in When Life Gives You Tangerines to classic ’60s and ’70s influences, head scarves bring an air of timeless sophistication to modern fashion.

✅ Versatile & Gender-Neutral – The head scarf trend isn’t limited to feminine styles—G-Dragon proves that this trend is genderless, blending streetwear with vintage influences.

✅ Influence of Retro K-Dramas – Period dramas like When Life Gives You Tangerines are sparking a renewed love for Korean vintage fashion, much like Mr. Sunshine did for hanbok-inspired modern wear.

✅ Social Media & TikTok Trends – With TikTok & Instagram flooded with K-pop-inspired styling tips, the head scarf challenge is becoming a viral sensation, influencing global Gen Z fashion.

The Future of K-Pop’s Head Scarf Trend

As more K-pop stars, actors, and influencers embrace retro-meets-modern styling, the head scarf trend is expected to remain a fashion staple.

📌 Where to Spot the Trend Next?

- G-Dragon’s upcoming fashion collaborations could further push the ajumma-chic aesthetic.

- BLACKPINK’s future promotions may continue blending old-school elegance with modern couture.

- NJZ’s next concept could incorporate more Y2K-inspired scarves into their visuals.

With its deep cultural roots and ever-evolving styling, the head scarf trend is proving that K-pop fashion is not just about trends—it’s about storytelling, reinvention, and global influence.

From 60s nostalgia to streetwear couture, head scarves are making waves across the fashion world—and K-pop is leading the charge.