R-Rated Movie Unexpectedly Surges to No. 1 Again, Outselling Big-Budget Rivals

2025-03-19 17:07

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A Korean film that steadily gained word-of-mouth buzz and surged to the top of the cable TV VOD charts, surpassing recent releases like Dark Nuns and Broken.

A daring Korean film that stirred conversations upon its release last year is now enjoying an unexpected second wave of popularity on cable TV’s VOD platform. Hidden Face, directed by Kim Dae-woo, has climbed to the top of the VOD movie rankings for the second week of March, overtaking recent blockbusters and defying initial expectations.

Hidden Face Still Cut. / Courtesy of NEW
Hidden Face Still Cut. / Courtesy of NEW

A Surprising Turnaround

Hidden Face first premiered in theaters in November 2024 and has since gained a reputation for its provocative premise and gripping suspense. Despite stiff competition from newly released films like Dark Nuns and Broken, the movie now sits at number one on the VOD charts, proving the power of word-of-mouth and solid storytelling.

Hidden Face Still Cut. / Courtesy of NEW
Hidden Face Still Cut. / Courtesy of NEW

An Intriguing Plot and Stellar Performances

The film, a remake of a 2011 Colombian movie, follows the story of Soo-yeon (Cho Yeo-jeong) as she spies on her fiancé (Song Seung-heon) and his lover (Park Ji-hyun) through an opaque glass barrier. This confined setting creates a sense of claustrophobic tension, while unexpected plot twists and a slow-burning narrative elevate the film from a mere “erotic thriller” to a work of intense psychological intrigue.

Audiences and critics alike have praised the movie’s compelling performances. Cho Yeo-jeong’s portrayal of Soo-yeon has been described as a career-defining role, and Park Ji-hyun’s breakout performance has earned her widespread recognition. Kim Dae-woo’s return after a decade-long hiatus has been equally lauded, with viewers commending his meticulous direction and nuanced approach to exploring human desires and vulnerabilities.

Hidden Face Clip. / YouTube, MBC

Viewer Reactions

Fans have taken to online forums and social media to share their thoughts:

“This film is far more than what it appears at first glance. The tension, the twists—absolutely gripping!”

“Not just an ‘R-rated movie.’ It’s smart, it’s fresh, and the ending outshines the original.”

“Cho Yeo-jeong’s acting is simply phenomenal. She fully immerses herself in the role, and it shows.”

Hidden Face Trailer. / YouTube, Home Choice

What’s Next for Korean VOD Rankings

As Hidden Face secures its position at the top, other films like Dark Nuns (starring Song Hye-kyo and Jeon Yeo-been) and Broken (featuring Ha Jung-woo) are close behind. Meanwhile, the highly anticipated film Secret: Untold Melody has just been added to the VOD lineup, signaling more competition ahead.

Hidden Face’s unexpected resurgence is a testament to the enduring power of a well-crafted story and standout performances. Its journey from initial release to surprise VOD success highlights the unpredictable nature of audience engagement—and the impact of a truly gripping film.

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