Son Heung-min X NCT WISH—A Game-Changing Collab That’ll Make Your Heart Race!

Mega MGC Coffee has announced the second artist for its collaboration project with SM Entertainment, SMGC—and it’s none other than NCT WISH. The group had already sparked excitement among fans with previous teaser videos, building anticipation for their involvement in the project.

NCT WISH will kick off the project alongside Son Heung-min, the brand’s official model, in the first 2025 TV commercial. The ad blends their signature energetic charm with a refreshing vibe, cleverly conveying the brand’s message—"Enjoy it anytime, anywhere, in any way."

The commercial is set to premiere during the AFC World Cup Qualifier match between South Korea and Oman on March 20, bringing major visibility to the campaign. Fans can also participate in a photo verification event to engage with the project.

Beyond advertising, Mega MGC Coffee is preparing a range of events to foster direct interaction between the brand and fans. Unlike the previously introduced Hearts2Hearts initiative, this campaign promises to deliver a unique and special experience in a fresh way.

A Mega MGC Coffee representative shared, "Through the SMGC project, we aim to create a positive synergy between the brand and artists. Starting with this commercial, we will gradually roll out various online and offline promotions, so we hope for your continued support and interest."

With the collaboration officially in motion, fans are eager to see what exciting promotions will follow.