March Boy Group Rankings: BTS’ Jin 3rd, ASTRO’s Cha Eun-woo 2nd—Who’s No. 1?

On the 15th, the Korea Corporate Reputation Research Institute announced the latest rankings for boy group members based on brand reputation. The results were derived from an analysis of consumer behavior, examining big data collected over the past month.

🔹 1st Place – BIGBANG’s G-Dragon

G-Dragon secured the top spot with a significant rise in participation, media, communication, and community indices compared to the previous month.

In a grand comeback, G-Dragon dropped the pre-release track ‘POWER’ from his highly anticipated third full-length album ‘Übermensch’, marking his first album in seven years and four months. With its bold sound and experimental style, ‘POWER’ immediately climbed to the top of major streaming charts, reaffirming his influence in the music industry.

Following that, he released ‘Home Sweet Home’ and the album’s title track ‘TOO BAD’, showcasing his continued dominance in the charts.

In November, G-Dragon delivered a legendary performance at the MAMA Awards, where he performed ‘Untitled, 2014’, ‘POWER’, and ‘Home Sweet Home’ before joining fellow BIGBANG members Taeyang and Daesung for electrifying renditions of ‘BANG BANG BANG’ and ‘Fantastic Baby’. The performance cemented his status as an icon, and the stage video has since surpassed 50 million views on YouTube.

Beyond music, G-Dragon is also making waves in variety shows. He has joined MBC’s music entertainment program ‘Good Day’ as a regular cast member, delighting audiences with his chemistry with other guests and engaging interactions.

Cha Eun-woo claimed second place in the rankings, maintaining strong scores in media and community indices, which reflect his sustained popularity. However, his overall brand reputation index slightly declined compared to the previous month.

Debuting in 2016 as a member of ASTRO, Cha Eun-woo quickly gained attention for his striking visuals, propelling him into stardom beyond just music. He has successfully expanded his career into acting and endorsements, becoming one of the most in-demand entertainers in the industry.

His acting credentials include leading roles in popular dramas such as JTBC’s ‘My ID is Gangnam Beauty’, tvN’s ‘True Beauty’, MBC’s ‘A Good Day to Be a Dog’, and ‘Wonderful World’. Through these projects, he has solidified his reputation as a skilled actor.

🔹 3rd Place – BTS’ Jin

BTS’ Jin secured the third spot in the rankings, showing strong growth in communication and community indices, marking a significant increase from the previous month. This surge reflects the unwavering support and interest from fans in his activities.

Debuting with BTS in 2013, Jin has played a pivotal role as the eldest member of the world-renowned K-pop group. His warm personality and humor have made him a beloved figure among both fellow artists and the general public.

Recently, he completed his military service and has since resumed his entertainment career, much to the excitement of fans worldwide.