SEVENTEEN’s Hoshi Drops a Surprise—Get Ready for a Roaring Boost of Tiger Power!

Nongshim Kellogg is launching a limited-edition 'Hoshi Collab Pack' featuring SEVENTEEN’s Hoshi, a longtime fan of Kellogg’s Corn Frost.

Hoshi has frequently expressed his love for the cereal in various content, often seen enjoying it on-camera. He even referenced "tiger cereal" in his self-composed lyrics, further solidifying his connection with the brand. Given that his stage name "Hoshi" means "Tiger’s Gaze," his collaboration with Tony the Tiger—the beloved mascot of Corn Frost—carries an extra layer of special meaning.

What’s Inside the 'Hoshi Collab Pack'?

The pack includes Hoshi’s top picks from Kellogg’s:

🥣 Corn Frost (300g) – Crispy texture with balanced nutrition for a tiger-powered start to the day.

🍫 Chex Choco (340g) – Rich chocolate flavor packed with grains for a wholesome treat.

🍪 Corn Frost Bars (2-pack) – A convenient, on-the-go snack option.

Beyond the cereals, the packaging itself is a collector’s item. The 'Hoshi Collab Pack' features five different designs, each showcasing "SoonTony," a character personally designed by Hoshi. The name combines his real name, Kwon Soon-young (Soon), with Kellogg’s mascot Tony the Tiger, making it a unique and meaningful collaboration. Designs include SoonTony striking the "Horanghae" pose, dancing, and even doing Taekwondo, adding extra charm and collectability.

Additionally, each pack comes with one of five exclusive 'SoonTony' drawing cards. Each card includes a secret QR code leading to a special video message from Hoshi, making this collaboration even more exciting for fans.

Where to Get It?

The 'Hoshi Collab Pack' will be available in Korea starting March 13 at Homeplus and Lotte Mart, followed by E-Mart on March 14. It will also be available online after the initial launch in physical stores.

A Kellogg’s representative shared their excitement, stating, "Hoshi, a global superstar loved by fans worldwide, has a genuine love for Corn Frost. This collaboration is bound to create incredible synergy. We hope fans can enjoy a power-packed tiger energy boost with Hoshi and Tony!"