A K-Pop Powerhouse Rewrites History as Their MV Surpasses 300M Views!

IVE continues to rewrite K-pop history with yet another record-breaking achievement.

On March 2, 2025, it was announced that the music video for ‘I AM’, the title track from their first full-length album ‘I've IVE’, had surpassed 300 million views on YouTube. This marks the group’s second music video to reach this milestone, following ‘After LIKE’, further solidifying IVE’s global popularity.

‘I AM’: A Mega Hit with Longevity

Since its release in April 2023, ‘I AM’ has inspired listeners with its empowering message of self-determination and confidence. Combining a nostalgic retro vibe with an irresistibly catchy melody, the song struck a perfect balance between mass appeal and musical artistry. It dominated domestic streaming charts, achieving a Perfect All-Kill and securing nine music show wins, cementing its status as a mega-hit.

IVE’s success with ‘I AM’ extended beyond charts and streaming numbers, earning them prestigious awards. The song won the 'Digital Song Division at the 38th Golden Disc Awards', 'Artist of the Year at the Circle Chart Music Awards 2023', and 'Best Song at the 31st Hanteo Music Awards 2023', among many others. Impressively, despite being released in 2023, ‘I AM’ continued its reign in 2024, ranking on year-end charts for Melon, Genie, and Circle Chart, proving its incredible longevity.

The popularity of ‘I AM’ was not limited to Korea—it also made a significant impact on the global stage.

Billboard Global Chart: The song remained on the chart for 33 consecutive weeks.

Billboard Global 200: Maintained a spot for 22 weeks straight.

Spotify Streams: Surpassed 320 million plays, demonstrating its sustained popularity among global listeners.

The music video for ‘I AM’ captivated fans with its powerful performance sequences and sleek visuals. Featuring airplane imagery, the MV contrasts ascent and descent, symbolizing IVE’s fearless attitude toward challenges and success. This bold artistic direction resonated with fans worldwide.

Thanks to its widespread appeal, ‘I AM’ was recognized as YouTube’s "Most Popular Music Video" of 2023 and topped Bugs’ "Most Loved Video" in its year-end rankings.

Following the massive success of ‘I AM’, IVE continues to dominate the industry. In 2025, they released their third mini-album ‘IVE EMPATHY’, which has already yielded remarkable results, with the pre-release track ‘Rebel Heart’ earning 11 music show wins and the title track ‘ATTITUDE’ securing four additional trophies. IVE’s ongoing achievements serve as a testament to their strong musical identity and unwavering fan support, solidifying their unshakable presence in the industry and heightening anticipation for their next moves.