BTS Jin’s Ramen Brand: Cryptic Instagram Post Sends ARMY Into a Frenzy

After turning heads at a luxury fashion show in Italy, BTS’s Jin is now making waves in the global food industry. Teaming up with Ottogi, he’s bringing a fresh spotlight to a homegrown Korean favorite—Jin Ramen.

Ottogi has appointed Jin as the global ambassador for Jin Ramen, launching a worldwide campaign alongside a new packaging design. As K-food continues to dominate international markets, many are eager to see whether this collaboration will create another global hit.

In the campaign’s promotional materials, Jin’s face will be featured on both cup and packet versions of Jin Ramen. While the redesigned packaging will be available in Korea, it will also be exported to key markets such as the U.S., Canada, China, Vietnam, and Indonesia.

Ottogi recently showcased Jin Ramen's rising global status at the 2025 Winter Fancy Food Show, the largest food exhibition in the U.S., held in Las Vegas. The company directly engaged with buyers and renowned chefs, solidifying Jin Ramen’s position as a leading K-ramen brand.

To heighten fan excitement, Ottogi is also releasing a limited edition set of 12 collectible stickers, featuring Jin’s handwritten messages and his signature astronaut character “Wootteo” from his solo debut single The Astronaut. Each multi-pack will contain one of these stickers at random, while the export version will include one of four exclusive designs featuring Jin’s portrait.

A key highlight of this campaign is the branding of Jin Ramen with the artist’s name, “Jin,” prominently displayed in English to make it instantly recognizable to international consumers.

“We aim to strengthen our global presence through the Jin Ramen campaign, engaging more actively with international customers,” said an Ottogi representative. “With global artist BTS’s Jin and our new packaging, we hope to attract even more ramen lovers worldwide.”

Fans are already buzzing with excitement. Reactions include: “Jin’s face on ramen? I need them all!” “This man is taking over the world—one ramen at a time,” and “I already love Jin Ramen, but now I have even more reason to buy it!”