Explosive! This Group Makes a Grand Debut, Surpassing 5M MV Views—Who Are They?

Starship Entertainment’s new girl group KiiiKiii is making waves with their pre-debut track 'I DO ME.' The group dropped the song on February 24 across various streaming platforms as part of their first mini-album UNCUT GEM.

A Bold and Confident Debut

'I DO ME' is a pop-dance track that amplifies KiiiKiii’s energetic charm, delivering a message of self-confidence and trusting one’s instincts. From the very first beat, its dreamy synthesizer intro draws listeners in.

The song’s music video has already surpassed 5.6 million views as of noon on February 26, signaling strong interest in the group’s debut.

Despite being a rookie group, KiiiKiii is already showing impressive numbers on domestic charts. 'I DO ME' debuted at No.13 on Melon’s Hot 100, No.12 on Bugs, and No.118 on Genie Music, proving their potential in the competitive K-pop scene.

Mystery-Filled Pre-Debut Strategy

Before their official debut, Starship Entertainment took an unconventional approach by introducing KiiiKiii without revealing member profiles. Instead, the company let their music and visuals speak for themselves.

One of the album’s tracks, DEBUT SONG, was pre-released on Starship’s official YouTube channel on February 23. Within just 12 hours, the music video landed on YouTube’s trending list. The video kicks off with member SUI excitedly shouting, “Guys, we’re debuting today!” before the group appears in Y2K-inspired aesthetics—wandering the streets under sparkling umbrellas, partying in matching red uniforms, and adding playful stickers and glitter effects to their visuals.

As Starship’s first girl group since IVE, KiiiKiii has been generating major buzz since their surprise SNS launch on February 10. Now, they are set to make their first music show appearance on Mnet’s M Countdown on February 27.

Their official mini-album UNCUT GEM is scheduled for release on March 24, marking their full-fledged entry into the K-pop scene.

With their bold concept, strategic rollout, and promising chart performance, KiiiKiii is already proving to be a group worth watching.