Hearts2Hearts Teams Up with MegaMGC Coffee x SM for ‘SMGC Campaign’ Launch

MegaMGC Coffee and SM Entertainment have officially launched their SMGC project, unveiling rookie group Hearts2Hearts as the first featured artist in the campaign. Starting today (Feb 24), MegaMGC Coffee locations nationwide will feature Hearts2Hearts members’ photos and voices, transforming stores into ‘MegaStations’ for fans to enjoy.

To celebrate the group’s debut on February 24, over 3,500 MegaMGC Coffee stores across the country will offer interactive experiences, bringing fans closer to their favorite artists. Special events, including signed merchandise giveaways, will be available for those who participate in various in-store activities.

From the entrance, fans will be greeted by Hearts2Hearts-themed door displays, and inside, the stores will play the group’s debut song alongside classic SM artist hits, SM’s 30th-anniversary tracks, and brand CM songs. Additionally, customers can order products based on the favorite menu picks of Hearts2Hearts members.

An SM Entertainment representative shared, “We are thrilled to launch this campaign as part of SM’s 30th-anniversary celebrations. Partnering with a rookie group at such a pivotal moment makes this collaboration even more meaningful. We hope this initiative transforms cafés into a new space where artists and fans can connect.”

Get ready to experience music, coffee, and K-pop culture in one place! 🎤☕💜 #SMGC #MegaMGCxSM #Hearts2Hearts #MegaStation