Sold in 34 Countries Pre-Release! This Film is the Dark Horse of the Korean Box Office

A Korean film is generating international buzz even before its domestic release. 'You Are the Apple of My Eye', set to premiere in Korea and across Asia on February 21, has already captured significant attention in Jakarta, Indonesia, signaling strong potential for global success.

Starring Jinyoung and Dahyun, the film has been pre-sold to 34 countries, reflecting widespread anticipation. In Indonesia, promotional events included media interviews, a red carpet premiere, stage greetings, a special screening, and appearances on popular television programs, successfully building excitement around its nostalgic "first love" theme. The film follows Jinwoo (Jinyoung), a mischievous young boy, and his journey toward confessing his feelings for his first love, Seon-ah (Dahyun). With its heartwarming and universally relatable storyline, the movie aims to evoke memories of youthful romance.

At the official press event in Jakarta, more than 100 major media outlets were in attendance, demonstrating the film’s local appeal. During the event, the cast, director, and producers shared behind-the-scenes stories, further heightening expectations. Indonesian media responded positively, describing the film as “a movie that brings back nostalgic emotions of first love”, predicting that “this will strengthen cultural exchanges between the Korean and Indonesian film industries”, and anticipating that “it will be well-received across Asia.”

More than just a romance, 'You Are the Apple of My Eye' is being recognized as a film that delivers emotional depth and a story that resonates across cultures.

Excitement at the Red Carpet Premiere

The red carpet event served as an opportunity for Jinyoung and Dahyun to engage directly with fans, mirroring their on-screen chemistry. The actors appeared together, capturing the essence of a heart-fluttering first love, which drew enthusiastic reactions from attendees.

During the photo session, they showcased their signature charm while actively interacting with fans. A local distributor commented, “The fan service at this event was exceptional. The actors’ appreciation for their supporters was clearly evident, and the fans responded with overwhelming enthusiasm, leaving a lasting impression.”

The excitement continued at the stage greeting and special premiere screening, where Jinyoung and Dahyun personally shared their thoughts and experiences with the audience. The theater was filled with engaged viewers, many of whom expressed emotional reactions throughout the film. After the screening, audience members praised the performances, stating that “their chemistry exceeded expectations” and that “the film brought back memories of school days and first love.”

A particularly touching moment occurred when Dahyun, moved by the warm reception from Indonesian fans, became emotional and shed tears, creating a deeply memorable experience for both the cast and the audience.

Beyond official promotional events, Jinyoung and Dahyun made appearances on Indonesia’s top entertainment programs, strengthening their presence in the local market. They featured on ‘Indonesia Idol,’ one of the country’s most popular talent shows on RCTI, where they engaged with fans and discussed the film.

Jinyoung impressed viewers with his charismatic interactions, while Dahyun captivated the audience by performing "Like OOH-AHH", showcasing her signature charm. Additionally, the actors had a special meeting with Indonesia’s most influential celebrity couple, Raffi Ahmad and Nagita Slavina, who have a combined 76.4 million followers. Their visit generated significant interest among local audiences, further boosting anticipation for the film.

Following its successful promotional campaign in Indonesia, 'You Are the Apple of My Eye' is set for a simultaneous release in 34 Asian countries, with additional plans for a South American rollout in the near future.

With strong global interest and growing fan engagement, the film is set to premiere in Korean theaters on February 21.