'Lucky Vicky' MZ’s Ultimate Wannabe Jang Wonyoung Shares Exciting News (ft. RIIZE)

Jang Wonyoung (21), a member of the popular K-pop group IVE, has secured a major endorsement deal.

According to Chosun Ilbo on the 13th, Jang recently signed an advertising contract with Woori Bank and will serve as its brand ambassador for the next year. She completed filming for the campaign last month, and the commercial is set to be released later this month.

A financial industry insider explained, “Jang Wonyoung perfectly fits Woori Bank’s image, and her name even aligns with ‘WON’ Banking, making her the ideal choice.”

Interestingly, her group-mate An Yujin (22) is currently the face of Hana Financial Group, one of Woori Bank’s direct competitors. Meanwhile, IU (32) serves as the main model for Woori Financial Group, Woori Bank’s parent company, while the boy group RIIZE represents Woori Bank. Jang Wonyoung will now work alongside RIIZE to enhance the bank’s brand image.

With two IVE members now representing rival financial institutions, fans are intrigued by this unexpected face-off. Jang’s modeling fee is reportedly similar to An Yujin’s, further fueling the friendly rivalry.

An industry insider commented, “Since Jang and An have distinct images, we expect them to engage in a healthy competition as ambassadors for rival banks.”

Jang Wonyoung has cemented herself as an “MZ Wannabe Icon”, known for spreading positivity through viral phrases like “Wonyoung Perspective” and “Lucky Vicky.”

A representative from Woori Bank stated, “We hope Jang Wonyoung’s ‘young’ and vibrant image resonates with MZ customers who ‘WON’t’ to bank with us.” With Jang joining forces with RIIZE, Woori Bank’s marketing strategy targeting younger consumers is generating significant buzz.