NewJeans Officially Rebrands as ‘NJZ,’ Announced on CNN

NewJeans, one of the most prominent K-pop sensations of recent years, is officially shedding its former identity to embrace a new name: NJZ. As confirmed in an exclusive report by CNN on February 7 (KST), the group will debut under their rebranded name at ComplexCon Hong Kong this March, marking a pivotal chapter in their musical journey. Along with their rebranding, NJZ will unveil a new song during the three-day event.

The decision comes amidst an ongoing legal storm involving their former label, HYBE subsidiary ADOR, which has been brewing for months and dominating headlines in the South Korean entertainment industry. Member Hanni described the rebrand as a chance to turn this challenging period into something positive, explaining to CNN that NJZ is determined to move forward creatively without being defined by their legal entanglements.

The Legal Battle: From Contracts to Courtrooms

NewJeans' transformation into NJZ follows a protracted and heated legal dispute with ADOR over allegations of mistreatment, manipulation, and workplace harassment. The controversy came to a head in November when the group publicly announced the termination of their contract during an emotional press conference. However, ADOR immediately countered their claims, denying the allegations and asserting that the group is still under contract. The label has since filed a lawsuit and requested a court injunction to block NJZ from signing any advertising deals, limiting the group’s commercial activities.

In a statement to CNN, the band revealed that navigating the legal dispute has been emotionally taxing, but they remain confident in their case. Member Danielle Marsh voiced the group’s frustration, stating, “We’ve completely lost all trust in ADOR and HYBE, but we believe we will win this battle.” Preliminary court hearings for the injunction are scheduled for March, followed by a full trial in April.

Despite the legal hurdles, NJZ has continued producing music and engaging with fans. Their temporary Instagram account, 'jeanzforfree', had been a key platform for updates and fan interaction until it was recently deleted. The group emphasized that their focus remains on creating art and delivering performances that reflect their growth and resilience.

A Rebrand with Purpose and Creative Evolution

The new name NJZ was carefully chosen to preserve the essence of NewJeans while embracing a fresh start. Hanni explained that although they’re leaving the old name behind, it remains a meaningful part of their journey and fan memories. NJZ honors its legacy of “new genes” and the timeless appeal of denim while reflecting their determination to evolve despite challenges.

Friday’s announcement also hints at a bold creative reinvention. Known for their fashion-forward image and partnerships with luxury brands like Chanel and Louis Vuitton, NJZ plans to adopt a sharper, more daring aesthetic. From American Vogue to Seoul Fashion Week, NJZ is said to dive deeper into their fashion interests. Hanni described the shift as a move away from their “girl-next-door” image toward streetwear and gender-neutral fashion, underscoring their ambition to redefine their role in the global music scene.

Despite the tumultuous circumstances, NJZ has received overwhelming support from fans worldwide, many of whom have expressed admiration for the group’s courage and resilience. As the legal proceedings unfold, NJZ remains focused on crafting new music, embracing change, and building a future defined by artistic freedom. Fans have shown overwhelming support, eagerly awaiting NJZ’s next chapter, set to begin at ComplexCon Hong Kong in March.