A Book That Helped IVE Jang Won-young to Stay Positive Sparks 20x Sales Surge After Being Revealed

Jang Won-young, a member of the popular K-pop group IVE, has once again proven her influence, this time in the literary world.

Her recommendation of the book 'Essential Buddha's Teachings' during a recent episode of tvN’s 'You Quiz on the Block' has led to an explosive surge in sales, bringing the book back into the spotlight.

Following the broadcast on January 15, the book experienced an over 20-fold increase in sales, catapulting it to the top of real-time bestseller lists. According to Yes24, 'Essential Buddha's Teachings' saw a staggering 1983.3% rise in sales compared to the previous day, an unprecedented spike. The momentum continued on January 16, with sales increasing by an additional 115.2%.

The bestseller rankings also reflected this dramatic rise. Previously outside the top 100 on Yes24’s overall bestseller chart, the book soared to 17th place on January 15 and reached 3rd place the following day. This remarkable trajectory underscores the powerful impact of Jang Won-young’s recommendation. On Kyobo Bookstore’s rankings, the book even claimed the top spot in the humanities category.

During the show, Jang Won-young shared her personal connection to the book, quoting lines such as, “Do not cling to things” and “Extinguish the embers of your heart.” She revealed that the book offered her comfort and insight during difficult times, adding, “When I’m tired or stressed, reading this book helps me realize there’s nothing in life worth getting angry about.” Her heartfelt remarks deeply resonated with viewers, driving many to purchase the book.

This isn’t the first time Jang Won-young has shared her love of reading. In a previous web variety show, she discussed 'Reading Schopenhauer at Forty,' reflecting on how books have shaped her perspective on life.

Authored by Ryunosuke Koike, 'Essential Buddha's Teachings' presents Buddhist teachings in a modern, accessible way. It appeals to readers seeking solace and answers amidst the chaos of contemporary life. Particularly popular among the 20s and 30s demographic, the book has even inspired the term “Hip Buddhism,” blending traditional wisdom with a fresh, modern approach.

Originally published in May 2024, the book gained attention for staying in the top 20 of bestseller lists for nine consecutive weeks. However, Jang Won-young’s endorsement has elevated its popularity to unprecedented levels.

With her recommendation, 'Essential Buddha's Teachings' has entered a new golden era. Beyond her role as a K-pop idol, Jang Won-young is emerging as a “book recommendation icon,” influencing positive cultural shifts and fostering a love for reading. This moment not only highlights her cultural impact but also marks a meaningful step in promoting a reading culture.