BLACKPINK Rosé ❤️ Kim Kardashian for SKIMS Valentine Campaign: Ready to Steal Hearts

BLACKPINK’s Rosé has taken the spotlight as the new face of Kim Kardashian’s shapewear brand, SKIMS, for its 2025 Valentine’s campaign. This collaboration cements Rosé’s status as a global icon, with her effortlessly showcasing SKIMS’ romantic and playful side.

The campaign features Rosé in an array of Pink-toned SKIMS pieces, embodying boldness, romance, and charm. The limited-edition collection draws inspiration from Valentine’s classics—pink, red, hearts, and Cupid—offering styles that are as irresistible as they are exclusive. Confidently addressing fans, Kim Kardashian teased on her instagram, “New styles you’ve waited all year—our Valentine is ready to break hearts.”

Rosé shared her excitement with fans on her own Instagram, posting, “This Valentine’s Day, everybody’s wearing SKIMS.”

Rosé’s Thoughts on the Campaign

In a statement shared with outlets like Variety, Rosé expressed her personal connection to Valentine’s Day, saying, “Valentine’s Day has always held a special place in my heart. Maybe it’s also because it’s only a few days after my birthday—it feels special to me, almost like a second round of a birthday. This collection captures that feeling with pieces that are both romantic and cute. I had an amazing time shooting this campaign, and I hope everyone feels as confident and beautiful in these pieces as I did.”

Founded by Kim Kardashian, SKIMS has positioned itself as one of the hottest brands globally. Describing its mission, the brand states, “We are setting new standards by providing solutions for every body.”

The new SKIMS Valentine’s collection officially launches on January 23 at 12 PM ET.

Rosé’s Expanding Global Presence

Apart from her work with SKIMS, Rosé continues to break records in the music world. Her collaboration with Bruno Mars on the single ‘APT.’ recently made history on the Billboard Hot 100, making her the first K-pop female artist to land in the Top 5 of the chart.

Rosé is also set to attend the Gala des Pièces Jaunes 2025, a charity event chaired by Brigitte Macron for France’s “Yellow Coins” initiative. The event, taking place on January 23 in Paris, has garnered significant attention, further solidifying Rosé’s role as a global cultural ambassador.

This Valentine’s season, Rosé proves once again why she’s a force to be reckoned with—whether it’s in fashion, music, or philanthropy.