Song Hye-kyo Does It Again—Named Asia’s First Ambassador for This Global Luxury Brand

Actress Song Hye-kyo has been named the first ambassador for the prestigious luxury beauty maison Guerlain. On January 16, Guerlain announced, “Song Hye-kyo, a globally beloved actress and a representative figure of South Korea, has officially been selected as our first ambassador.”

Song’s role as ambassador will kick off with an upcoming skincare and makeup campaign, set to be revealed soon.

Gabrielle Saint-Genis, CEO of Guerlain, expressed excitement, stating, “Guerlain has collaborated with the finest artists worldwide, partnering with individuals who embody elegance, confidence, and artistic beauty across various fields, including cinema. We are honored to welcome Song Hye-kyo, a cultural icon who perfectly represents modern femininity and the Korean film industry, to our maison.”

Song Hye-kyo shared her enthusiasm, saying, “I am delighted to join Guerlain as an ambassador. Guerlain is a brand that exemplifies timeless elegance, perfectly blending tradition and sophistication. I am thrilled to embark on this new journey with Guerlain.”

Since its founding in 1828, Guerlain has been celebrated for transforming the wonders of nature into artistic beauty, elevating high perfumery and cosmetics into an art form.

Meanwhile, Song Hye-kyo will return to the silver screen on January 24 with the release of her latest film, Dark Nuns. The movie tells the gripping story of individuals who perform a forbidden ritual to save a boy possessed by a powerful demon, promising a suspenseful cinematic experience.