LISA x Erewhon’s 'Thai Up the World' Drink Sparks Buzz: Korean Alternatives to Try

2025-01-09 11:32

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Affordable Korean Drink Trends That Rival Erewhon’s Celebrity Creations

Erewhon, the upscale Los Angeles-based grocery store known for its $20 celebrity-inspired smoothies, has teamed up with global K-pop superstar LISA for their latest creation, the Thai Up the World drink.

BlackPink's LISA and her new Erewhon collab drink 'Thai Up the World'. / News1
BlackPink's LISA and her new Erewhon collab drink 'Thai Up the World'. / News1

This limited-edition beverage, inspired by Thai iced tea, features a blend of unsweetened black tea, heavy cream, maple syrup, and an immunity-boosting powder. While it has garnered immense attention, its hefty price tag and location restrictions leave many wondering if there are more accessible options.

Fortunately, Korea, a country known for its inventive and affordable food and beverage trends, offers plenty of creative alternatives for health-conscious consumers. Here are a few unique, budget-friendly options that rival Erewhon’s exclusivity while catering to a wider audience.

Viral Banana Milk Coffee

Logan demonstrating how to make Banana Milk Coffee at a Korean convenience store. / 'logansfewd' Instagram
Logan demonstrating how to make Banana Milk Coffee at a Korean convenience store. / 'logansfewd' Instagram

A TikTok sensation, the Banana Milk Coffee is a simple and delicious drink that combines banana milk—a Korean convenience store staple—with coffee. The drink trend supposedly started with the popular 'Cucumber' TikTok influencer, Logan. His content has gained major traction for highlighting Korean food and 'mukbang' culture, racking up millions of followers and views. The result? A creamy, slightly sweet, and caffeinated beverage that’s as easy to make as it is delightful to sip. All you need are two ingredients: banana milk and coffee. Mix and enjoy!

Ashotchu: A Trendy Korean Twist

Twosome Place Ashotchu Menu. / Provided by Twosome Place
Twosome Place Ashotchu Menu. / Provided by Twosome Place

The Ashotchu trend has taken Korea by storm, originating from the popular café chain Twosome Place. This inventive drink layers a traditional iced Americano with a shot of iced fruit tea, such as peach or mango. The name combines “Americano,” “shot,” and “chu,” a playful abbreviation referring to the fruity addition that jazzes up the drink. Many cafés in Korea are now offering customized variations, allowing customers to mix and match flavors.

Korean Health and Wellness in a Cup

Beyond Ashotchu and banana coffee, Korea’s F&B landscape is brimming with affordable, wellness-oriented beverages. From kombucha in fruity flavors to iced green tea lattes made with organic matcha, there’s no shortage of drinks that are both delicious and health-conscious. Other popular options include:

- Yuja Tea (Citron Tea): A zesty, vitamin-packed drink that’s traditionally enjoyed hot but has modern iced versions.

- Barley Tea (Boricha): A staple in Korean households, this caffeine-free drink is a refreshing alternative to sugary beverages.

- Sweet Potato Latte: A comforting, mildly sweet drink made from roasted sweet potatoes and milk, often served warm or iced.

Making Wellness Accessible

Unlike Erewhon’s exclusive pricing model, Korean cafés and convenience stores prioritize accessibility and creativity, making wellness drinks affordable for everyone. This reflects a broader trend in Korea’s F&B industry, which emphasizes personalization, health, and cultural fusion. From customizable bubble tea bars to herbal tea cafés, the Korean beverage scene offers something for every palate and budget.

BlackPink's LISA and her new Erewhon collab drink 'Thai Up the World'. / News1
BlackPink's LISA and her new Erewhon collab drink 'Thai Up the World'. / News1

LISA’s collaboration with Erewhon highlights the intersection of celebrity influence, cultural trends, and luxury wellness. However, for those seeking a taste of innovation without breaking the bank, Korea’s vibrant and affordable drink culture provides plenty of inspiration—and satisfaction.

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