'Most Loved Actor of the Year': Byeon Woo-seok and Kim Tae-ri at 2nd Place, but 1st Place Is Truly Surprising

The Korea Broadcast Advertising Corporation (KOBACO) has released its 2024 survey results on the most preferred advertising models by generation and the most loved actors of the year.

◆ Teenagers: The Fresh and Youthful NewJeans

According to the survey results announced on December 18, the most favored advertising model among teenagers is the girl group NewJeans.

Consisting of Hyein, Hanni, Danielle, Minji, and Haerin, NewJeans made a meteoric debut in 2022 with hits like 'Attention' and 'Hype Boy.'

Their dreamy yet youthful image has resonated widely across all demographics. With every release achieving global success, the group has solidified its status as one of South Korea's leading girl groups just two years after debuting.

◆ 20s, 30s, and 50s: The Timeless Popularity of Yoo Jae-suk

In the 20s, 30s, and 50s age groups, Yoo Jae-suk was named the most preferred advertising model.

Known for his consistent broadcasting presence and approachable image, Yoo Jae-suk enjoys cross-generational admiration.

He has starred in numerous hit variety shows such as 'Infinite Challenge,' 'Hangout with Yoo,' 'You Quiz on the Block,' and 'Running Man,' maintaining widespread popularity.

His upright character and continuous anecdotes of goodwill have been identified as key factors in earning the public's overwhelming support.

◆ 40s: Handsome Actor Gong Yoo and National Singer IU

For people in their 40s, actor Gong Yoo and singer IU tied as the most preferred advertising models.

Gong Yoo is adored for his steady acting performances in dramas and films, while IU captivates audiences of all ages with her emotional music and exceptional vocal talent.

Both have built trust and a strong fanbase through their consistent work in acting and music, respectively.

◆ 60s: World-Class Athlete Son Heung-min

In the 60s demographic, soccer star Son Heung-min was selected as the most favored advertising model.

A world-renowned athlete currently playing for Tottenham Hotspur, Son Heung-min holds numerous titles, including being the first Korean and Asian player to achieve several milestones. His popularity spans across all age groups, both in South Korea and internationally.

◆ Most Loved Actors of the Year: Kim Soo-hyun and Kim Ji-won from 'The Queen of Tears'

Kim Soo-hyun and Kim Ji-won were chosen as the most loved male and female actors of 2024.

The duo captivated audiences with their deep acting skills and chemistry in the drama 'The Queen of Tears.'

The show started with a viewership rating of 5.9% and ended with a staggering 24.9%, marking a massive success. Riding on the drama's popularity, both actors experienced a significant surge in public favor.

Following Kim Soo-hyun were Byeon Woo-seok, Han Suk-kyu, Kim Nam-gil, and Jung Hae-in. Following Kim Ji-won were Kim Tae-ri, Park Shin-hye, Jang Nara, and Kim Hye-yoon.

The survey results are expected to serve as valuable insights for advertisers and content creators to understand generational consumer preferences. Moving forward, advertising model selections and program planning that reflect diverse generational demands are likely to gain even more attention.