NewJeans Puts the Spotlight on 'Pikmin Bloom' as the Game Makes a Stunning Comeback!

"What’s the Game NewJeans Loves Playing?"

'Pikmin Bloom' Gains Explosive Popularity Among Gen Z, Thanks to NewJeans!

The augmented reality game 'Pikmin Bloom', where players plant seedlings and grow adorable plant-like characters while walking, is seeing a remarkable surge in popularity. Particularly favored by teenage and young adult women, the game’s user base has skyrocketed by an astonishing 1,350% in just two months.

Until last summer, 'Pikmin Bloom' had a modest user count of around 40,000. However, the game began its meteoric rise after news spread that K-pop sensation NewJeans enjoys playing it. By last month, the number of players had surged to nearly 1.45 million. The ongoing running trend has also contributed to its success, with many fitness enthusiasts incorporating 'Pikmin Bloom' into their routines. The game’s appeal aligns with the growing "healthy pleasure" movement, where people seek enjoyable ways to stay active.

Recently, the game introduced a feature allowing players to add friends and complete missions together, further cementing its reputation as a "healing game" that combines walking and well-being. Unlike its predecessor 'Pokémon GO', which emphasized competition, 'Pikmin Bloom' takes a gentler approach. Players stroll peacefully, planting flowers and interacting with adorable 'Pikmin', offering a refreshing change for Gen Z, often overstimulated by high-intensity dopamine-inducing activities.

The influence of NewJeans, coupled with the game’s soothing and collaborative nature, has turned 'Pikmin Bloom' into a new favorite for those seeking fun, relaxation, and fitness all in one.