Song Ji-hyo Teams Up with Glutanex for Perfume Popup, Attracting Top K-Pop Stars to 'This Area' in Korea
2024-12-09 12:06
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The Boyz’s Younghoon, Haha, Rainbow’s Go Woori, Brown Eyed Girls' JeA, and T-ARA’s Qri and more Visited.
Skincare brand Glutanex has unveiled its first perfume collection, ‘G.THEJH,’ in collaboration with actress Song Ji-hyo, at a pop-up store in Seongsu-dong.
The collection, designed for everyday wear, features four soothing scents and has garnered attention with Song Ji-hyo personally introducing the products.
A Multisensory Popup Experience
The popup store offers visitors a unique experience, themed around Scent, Object, Night, and Glutanex. Each space is carefully curated to evoke memories and create lasting impressions.
Visitors can explore the calming atmosphere of the 1st floor, where serene décor with plants and muted tones complements the collection’s scents, while the G-Zone highlights Glutanex’s signature products and brand identity. On the 2nd floor, they can uncover nostalgic objects in themed drawers, immerse themselves in a nighttime-inspired music space, and participate in activities like discovering hidden treasures with keys and sharing personal stories paired with music.
The grand opening attracted a host of celebrities, including Song Ji-hyo, Kang Hee, The Boyz’s Younghoon, CRAVITY’s Hyeongjun and Taeyoung, Jun Hyun-moo, Haha, Rainbow’s Go Woori, Brown Eyed Girls’ JeA, and T-ARA’s Qri. Their presence added extra glamor to the launch event.
The popup store also features engaging activities, including customized lip balm keyrings, perfume fabric keyrings, and a raffle for exclusive perfume giveaways. The popup will run from December 5 to 15 on Yeonmujang-gil in Seongdong-gu.
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